Stephen Wicker

Stephen Wicker joins Kultura Brands with more than 20 years of leadership experience in hospitality and premium beverages, having established an outstanding reputation in luxury hospitality and award-winning cocktail programs.

Wicker has held leadership positions with Sweet Liberty Drinks & Supply Co. and Graspa Group, organizations recognized throughout the hospitality industry for innovation, operational excellence, and premium guest experiences.

Throughout his career, Wicker has managed high-volume beverage operations, developed cocktail programs, trained hospitality professionals, implemented operational systems, and participated in international brand activations across New York, New Orleans, San Juan, Barcelona, Sydney, Cape Town, Singapore, and Oaxaca.

He has been part of hospitality teams recognized for the World’s 50 Best Bars, North America’s 50 Best Bars, America’s Best Bar Team, and Best High-Volume Cocktail Bar in America, distinctions widely regarded as among the industry’s highest honors.

As Regional Sales Director, Southeast, Wicker will lead regional sales initiatives, distributor engagement, on-premise development, hospitality partnerships, field execution, consumer activations, and commercial expansion throughout one of the country’s fastest-growing beverage markets.